Wednesday, 31 October 2012

Media Terminology Define what we mean


Media Terminology:

Semiotonics- The science of signs. (Barthes 1964.) 

Denotation- e.g: a Rose= flower/ garden plant. 

Connotation- what the Rose reprents... e.g: love, death, rugby, it is a personal frame of referance. 

Different forms of analysis:

Micro Elements: Mise en scene- clothes, hair/make-up, location, lighting, props. 
Sounds- music, dialect, effects.
Editing. 
Camera angles, movement and composition. 

Macro Elements: The narrative, representation, audience, genre. All of the micro elements work together to impact on these macro elements. 

Verisimilitude: Creates realism for the audience, e.g: The editing and locations of the scenes. 

Proximinty: where they are on the screne/their distance from the camera. 

Diegetic- Sounds that are natural.

Non-diegetic- Sounds that have been put on during editing.  

Mode of address- The tone in which characters interact with each other. 

Binary Opposition- uses a character to set the scene and introduce other characters.

Thursday, 3 May 2012

Homework due 7th May

1. Read this article - Pirate Bay blocked by UK High Court Order

2. Match up each of the 7 following points with the corresponding Case Study picture image


3. Match up the Terminology words that are significant to each of the 7 points

4. Write a 25 word response explaining the argument behind each point and how it fits the Case Study examples (see pictures) using the Terminology you matched up



1.Visualisation
(Hint: As music is becoming less tangiable is it becoming more visual and interactive?)

2. Purity - synthetic vs authentic
(Hint: Is music fooder/spare parts - Remix, repackage, sample, autotune?)

3. Soundscape
(Hint: Some record labels have responded by creating interest in their back catalogue of music to be remixed/repackaged etc.)

4. Expectation of Free Music
(Hint: Attitude that music is 'free' which de-values music, does this effects investment in new talent?)

5. Co-option between artist & building relationship and community with Fans

6. Prosumers & audiences that collaberate online make the Industry more Democratic
Fan groups that make parodies, own music videos, mash ups, heirarchies of what is liked

7. Audiences = Pirates - or - a Community of Creative and Collaberative Fans
They break copyright laws which protects artists rights to earn money from their music - or - part of the process/in relationship supporting the artist.

Terminology:

Convergence

Production

Distribution & Marketing

Exchange

Synergy

Vertical Integration

Web 2.0

A&R

Major

Independent

Co-option



























Wednesday, 28 March 2012

EASTER EXAM PREP Task 3 Music Industry Exam Answer

For your final task over the 2 week break to prepare for the upcoming exam you must look at an example of a top grade response and a lower grade answer

Your objective is 
To understand how the marks are awarded for the exam
To identify the arguments/debates that have been discussed by the student that awarded the L4 grade
To write up your notes into an essay plan


1. Read both & decide which is the L4?
2. How are they different?
3. Look at the mark scheme, what is required for a L4 (Analysis, Example, Terminology)



4. Copy the essay into Word & highlight in colour the aspects that cover: 

Analysis
Example
Terminology

5. Now underline the Argument/Debates the student puts forward to answer the question
6. Summarise these Arguments as a bullet point list - 5 points they have made
7. Write a 25 word commentary explaining how these arguments match & answer the question 
8. Post 6 & 7 comment to this blog post

(I'll give you the answer first lesson when we return so make sure you have done this)

9. Now go through your Music Label Case Study, your notes/my blog
10. Create an essay plan as follows: 

Introduction: 30 words 
Answer the question: what are the issues of Ownership. What is production, what is exchange? THINK MUSICOPOLY!!!

Main Body: 90 words
Your Argument(s) - 5 points - examples (from your case study or class)

Conclusion: 30 words
Re-enforce your answer to the question - what is your side of the argument?


11. Post your 150 word essay plan as a reply comment to this post




Use your Record Label Case Study for your examples - we will be reviewing your essay plans as part of the first lesson back.


Exam 15th May = 4 term weeks/12 teaching sessions remain

Good Luck!





EASTER EXAM PREP Task 1 TV Drama FINAL MOCK PRACTICE

Homework For Easter - your exam is 15th May.






4 weeks away = 12 more teaching sessions.

(Plus 2 weeks to prepare over Easter)

Your Homework as follows:

1. Research the representation of Sexuality (this was January's exam). Look at the exam clip



Write up a mock exam essay response - use the following headings to structure your answer

1. Character comparison - Who are the important characters and how are they different based on their Sexuality, what is their role in the story?
2. How is it re-enforcing or challenging the stereotype of Heterosexual Men or Lesbians?
3. Is this a positive or negative - are they villain, hero, victim?
4. Status - who has the power and (is it Physical power?), who is vulnerable/weaker?
5. Difference between the characters - how are they portrayed as Opposites?

REMEMBER SEXUALITY IS OFTEN TIED UP WITH IDEAS OF GENDER - MASCULINE WOMEN AND EFFEMINATE MEN - DONT FORGET TO TIE THIS INTO SEXUALITY

6. Mise en scene - what is significant is constructing meaning> Sexuality?

a) Costume (lack of)
b) Hair, Appearance
c) Location
d) Lighting
e) Props
f) Colours

7. Cam - what is significant is constructing meaning> Sexuality?

a) What angles or shots tie into status?
b) What shot types do Film/TV use when looking at a female bodies? (MALE GAZE).
c) What is the composition of the shot telling you about relationships between the characters & power?
d) Is the camera moving or handheld - what is this telling you about the characters/emotions?

8. Editing - what is significant is constructing meaning> Sexuality?

a) Narrative: how is the story edited/told - who are we positioned with?
b) Prominance - who has most screen time, who motivates the cuts?
c) Transitions - are they soft or harsh, how does this reflect the Sexuality?
d) Juxtapoistion - how have the scenes or shots been contrasted to say something?
e) Pace - does it change and why, what does this tell us about relationships/emotions/the characters?

9. Sound -  what is significant is constructing meaning> Sexuality?

a) what music is used, emotion, feeling, ambience?
b) what sound effects are relevant?
c) how does the sound reflect/emphasise the images?


  • Remember to cover all 4 aspects
  • Get in as much Terminology as possible (Lesbian, Heterosexual, High Angle, Soundtrack is Parallel etc)
  • Link EVERYTHING back to representation
Post your responses by the end of Easter as a comment to this post

Good luck

Sunday, 18 March 2012

Revision Links

Below are some links to clips on YouTube that you may like to use to practice your skills prior to the exam. Just use the usual question (How is ...... represented in this clip?) and explore how the media language creates the representation (Cinematography, Editing, Mise-en-Scene and Sound):


REPRESENTATION OF CLASS:


REPRESENTATION OF REGION:
http://www.youtube.com/watch?v=0doKZFNWZXE (Larkrise to Candleford - longer than exam clip)



REPRESENTATION OF ETHNICITY:
http://www.youtube.com/watch?v=grAgxe94bRs (Hotel Babylon - Jan 10 extract)


REPRESENTATION OF DISABILITY:


REPRESENTATION OF GENDER:


REPRESENTATION OF AGE:


REPRESENTATION OF SEXUALITY:

representation of class clips

Footballer's Wives 

Representation of Social Class - period

Shameless

Monday, 20 February 2012

word search of terms

Make Your Own Word Search

Sunday, 19 February 2012

Examiners Comments Hotel Babylon

Comments on candidates’ responses to Question 1 – Television drama 

There were a number of different interpretations written; most of these were entirely valid. There was a wealth of technical examples to analyse. 

It is also important that you move from description of key technical areas to analysis of how representations are constructed. This will enable you to achieve higher marks for responses. 

Responses which did not link technical analysis to representation often lacked focus in their answers on how ethnicity was constructed through the technical features of the extract. 

Responses were structured in a one of two ways for question one. 
1. Some began by addressing the concept of representation in the extract and a discussion of the representational differences between the white authority of the police in contrast to the representation of the ethnicity and status of the illegal migrant workers. Candidates would then analyse chosen examples of representation in a chronological address of the extract, whilst integrating different technical aspects, for example, combining the analysis of camera composition with sound. 

2. A slightly more popular approach, would see the candidates address the technical areas one by one. Stronger essays provide an integrated analysis of the extract through analysis of key examples identified. These explored how the technical features could be applied to ethnicity in combination. 

Weaker essays list many technical aspects, with varying degrees of accuracy, but struggle to say anything meaningful about the representation of ethnicity. 

Both of these approaches to the structure of question 1 are valid  

Terminology
On the whole the use of media vocabulary was very good, but please note that there are up to 10 marks available for the use of media terminology –  good advice is to encourage candidates to keep vocabulary lists. 

There were a significant number of essays with an overly simplistic approach in terms of media vocabulary.  Encourage appropriate technical language for precision in analysis and to make sure you avoid superficial terms like cameras 'switching' or 'jumping', know the difference between zooms and tracking or avoid describing characters as 'goodies' and 'baddies'. 

Finally it is important that you address a balance in your responses to all the technical features used in the extract to construct meaning.

Representation 
The sequence offered plenty of opportunities to discuss the representations of ethnicity. Most were able to discuss differences in the status of various ethnicities within the sequence, a few were able to develop their answer further by showing how the audience were positioned in relation to these representations. For example, the police clearly have more status than the immigrant workers, but the audience are encouraged to identify with the workers by putting more emphasis on their points of view. 

More confident answers analysed the ways in which the extract attempted to position the audience in relation to the immigration officials and the immigrants. Many identified the construction of the lead immigration officer as antagonist and argued that the extract positioned the audience to be sympathetic to the plight of the immigrants. Best responses went further by exploring either the apparent contradiction of an antagonist acting within the law or commenting on the way that the extract challenged typical representations of illegal immigrants in the media. 


Camera Shot, Angle and Composition 
This technical feature was overall, well addressed. Most had a media vocabulary, which used the correct terminology and could describe shot composition, this on the whole, was well done. Stronger responses considered a wide range of shots as well as camera movement and the use of framing and composition to further reinforce representation, for example, the framing of all the characters together in hiding and later through panning in the canteen creating a sense of community. Some confused the meaning of low and high angles and are reminded to be careful when discussing the connotations of these shot types. 

Weaker answers were able to describe key shots used in exemplification, but would often lack explicit links to how these shots assisted in the construction of the representation of ethnicity. These would also tend to focus on just identifying the narrative flow of the extract through the naming of the shots. As with the past two exam series, please be aware that ‘insert’ shots and ‘wide’ shots and the ‘tilt’ shot and ‘jump’ shot are common misconceptions/ vocabulary.

It would be useful to see a wider range of examples of shot sizes and camera movement referenced in relation to a sequence's representations, for example very few were able to recognise the focus pull, for example, when Ibrahim was arrested, or could recognise how it reflected his sudden awareness of danger. 

Mise en scène 
The majority of discussed this area with confidence. The extract itself was rich in mise en scène that contributed to representation. The contrast of the luxury hotel with the cramped storage room in which the immigrants were hiding was mentioned by many, as were the costume of suits for some characters and cleaners and maid uniforms for others. It was pleasing to see many making reference to lighting with confidence in using terms such as high key, artificial and low key. The use of colour with the white suit of the receptionist juxtaposed with the dark suit of other the female character was also well linked to representation. Most were able to talk about the contrasting uniforms and the messages and values implied. Most focused on the clothing as denoting power and where they fitted into the hierarchy. 

More able answers contrasted the ethnic representation of different characters through the mise en scène and how power and status is defined by ethnic relations, the most able could reflect on the cleaner who used to be a doctor and explore the nuances of ethnicity and status through the use of the character of Jackie as a supervisor and carer of the immigrant workers. It is advised to look for the range of representations within the extract commenting on the characters of ethnic minority that held some status within the scene, for example the well dressed black male employee Ben and in the final scenes the wealthy African couple with the female in traditional dress at the reception. 

Weaker answers are used simplistic colour analysis and ignore all contradictory evidence to claim that characters dressed in white must be 'pure and innocent' while characters dressed in red are either 'passionate' or 'in danger'. This ‘binary’ approach needs refining by centres in relation to debating how meaning is constructed 

In addition, too many candidates are still being encouraged to consider the acting/body language/non-verbal communication as part of the mise-en-scène. This leads to candidates spending far too long discussing the acting at the expense of the technical elements, which are constructing representations. 

Weaker responses could identify key aspects of the mise en scène but not always explicitly link this to ethnicity and tended to ‘demonise’ the white characters and over simplify the portrayal of the immigrants. 

Sound 
Those that could offer a balanced approach to the analysis of the extract did so with a degree of proficiency in relation to identifying the use of diegetic and non-diegetic sound (as opposed to televisual terminology of synchronous and asynchronous sound). Again the analysis of sound was used in contrast to the characters’ different roles in the drama, steering away from a reliance of an examination of the dialogue used in the drama; an analysis of the dialogue in the drama is not sufficient technical analysis. 

Most were able to use terminology confidently and could describe the tempo and use of music in relation to the representation of characters. Most made reference to the use of foreign languages and accents to reinforce representation of the characters as different or other. Key dialogue was also referred to such as the line 'I wasn’t always a cleaner' and many candidates examined the significance of this statement. 

Often weaker answers showed confusion with technical terminology, referring to ambient sound where there was none in the part of the sequence they referred to, or simply getting diegetic and non-diegetic sound the wrong way round. The analysis of sound is more than just dialogue and weaker responses may interpret the soundtrack/ use of music in too general analysis. 

Editing 

Only a few of those that did cover it were able to make meaningful links to representations by, for example, showing how the editing created particular viewpoints which we are encouraged to identify with or how screen time indicated the shifting relationship between characters in the sequence.

Most made reference to the pace of editing to reflect the frantic situation and emotions of the immigrant characters. The use of shot reverse shot and cuts to aid continuity were mentioned by many candidates, as was the use of cross cutting between the two situations to enhance tension. More able answers demonstrated the ability to link the use of editing to the representation of characters, such as the use of long and short takes to represent power and the use of eye line matches to reinforce a sense of dominance. Most candidates who addressed editing were able to address the type of transitions used and could comment on the pace of the editing. There was evidence on occasion where students engaged with the rule of thirds and juxtaposition of characters in the narrative using editing devices, which is very encouraging. 

Many responses seem to be very limited in address of the issues of editing which does not enable candidates to reach a level four on the marking criteria for the use of examples. Weaker answers offered quite simplistic accounts of how editing was used, for example in the use the shot reverse shot sequence between characters. A common error in the terminology of editing continues to be with the use of jump cuts. 

With the right preparation, you can engage with the nuances of editing under exam conditions, with evidence that they could discuss crosscutting, eye line match and ellipsis in the extract. 


Advice offered for the summer’s exam series: 
Link analysis of the technical features to the key representation being examined 

Ensure that all the technical elements are covered and that a discussion of the key representation takes place 

Provide plenty of discussion and application of analysis to sound and editing 

Avoid lengthy introductions 


Friday, 17 February 2012

Monarch of the Glen examiners feedback

Question 1 – Television drama 
Candidates structured their responses in a number of ways; some began by addressing the concept of representation in the extract and a discussion of the representational differences between Amy McDougall the stereotypical teenager and contrasted this with the Headteacher and the middle-aged character Paul Macdonald. Then the candidates would address the technical areas one by one. Stronger candidates could provide an integrated analysis of the extract through analysis of key examples identified. These candidates explored how the technical features could be applied using a combination of the technical features, for example, in discussion of the argument between Paul Macdonald and Amy. They could then place this sequence of conflict in it’s mise en scène (the stately home), through the use of shot reverse shot (editing), shot types used and through sound, both diegetic and non diegetic in discussion of how Paul’s anger and authority, used as parental control, would order Amy (stereotyped as the teenage tear away) back to school. 

It is also important that candidates move from description of key technical areas to analysis of how representations are constructed. This will enable candidates to achieve higher marks for their responses. 

Camera Shot, Angle and Composition 
Where candidates used the correct terminology and could describe shot composition, this on the whole was well done. Weaker candidates were able to describe key shots used in exemplification, but would often lack explicit links to how these shots assisted in the construction of the representation of age. 

Mise en scène 
There was plenty of evidence of candidates’ discussion of clothing and props, visual iconography and character Setting, although a little more problematic for some, was used well in discussion of the range of representations of age used in the extract. More able candidates would move beyond description and use the technical features of mise en scène in order to discuss the signification of the representation of age. 

Sound 
Candidates often discussed this technical feature with some limitations, with some focusing solely on the use of dialogue or accent. Candidates did also relate the use of non diegetic sound to the emotional state of Amy whilst she was in her room and the contrast of non diegetic music showing the adults to be happy in the work they performed. The use of non-diegetic sound to emphasise Amy’s isolation was often commented on, as was the diction of the middle-aged characters that spoke “properly”. Other weaker candidates showed confusion with technical terminology, getting diegetic and non-diegetic sound the wrong way round. It is advised that centre’s do cover the technical features of sound thoroughly in order to give candidates an opportunity to fully engage with the analysis of the extract. 

Editing 
This proved to be the most problematic for candidates and the one technical area of analysis that was often omitted in candidate’s answers. Most candidates who addressed editing were able to address the type of transitions used and could comment on the pace of the editing. Weaker candidates often omitted any discussion of editing or offered quite simplistic accounts of how editing was used, for example in the use of quick succession cuts and short takes when the community takes apart the fishing hut at the end of the sequence. More able candidates could analyse technical issues of editing by way of analysis of the ellipsis, accounting for how the extract collapsed a series of events, for example, in explaining the narrative to represent Amy as a ‘troubled’ teenager who had no option left but to run away from school and then the home of Paul McDonald; then candidates were then able to comment on pacing, the use of continuity, most often through the shot reverse shot compositions in the extract and some through the use of sound as well. These candidates cleverly discussed how soundbridges were constructed through the use of non-diegetic music in the representation of age, for example, the stringed mood music representing the gloomy prospect that Amy faces, or the use of upbeat music to represent the happiness of the small rural community. Sound is used to contrast the vitality of the older people also - R, editing screen time can show power and authority - who is being prioritised here as characters and why, who motivates the edit?
The advice offered to centres is to encourage as much practice on the concept of editing as possible and how this assists in the construction of representation. Again begin with identifying the techniques and encourage students to apply these to a range of examples in class and importantly, test them on this 

Representation 
This key media concept was either addressed at the beginning of the candidates or at the end, but sometimes when at the end, the analysis was all too cursory. Candidates were able to relate the representation of a variety of age groups closely to the textual elements of the extract. There was some solid analysis of age and how it can be stereotyped in a variety of ways: teenage emotionality; adult authority; caring nature of the older female adult and other sensibly reasoned representations. Weaker candidates failed to focus on the representation of age, relating their analysis to the region or the gender of the characters. 


A grade example