Wednesday 31 October 2012

Media Terminology Define what we mean


Media Terminology:

Semiotonics- The science of signs. (Barthes 1964.) 

Denotation- e.g: a Rose= flower/ garden plant. 

Connotation- what the Rose reprents... e.g: love, death, rugby, it is a personal frame of referance. 

Different forms of analysis:

Micro Elements: Mise en scene- clothes, hair/make-up, location, lighting, props. 
Sounds- music, dialect, effects.
Editing. 
Camera angles, movement and composition. 

Macro Elements: The narrative, representation, audience, genre. All of the micro elements work together to impact on these macro elements. 

Verisimilitude: Creates realism for the audience, e.g: The editing and locations of the scenes. 

Proximinty: where they are on the screne/their distance from the camera. 

Diegetic- Sounds that are natural.

Non-diegetic- Sounds that have been put on during editing.  

Mode of address- The tone in which characters interact with each other. 

Binary Opposition- uses a character to set the scene and introduce other characters.

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